animation video #dudova was created as part of a cooperation with the skorpio digital agency and business academy dudova in bratislava. it was part of a campaign that the school and the agency started at the time of upcoming entrance exams. it was aimed at the potential future students at the school – the students of the primary schools that are deciding how and where to continue with their studies. video was part of the whole package of the online activities, it presents the main features of the school in simple and easily recognisable way and highlights some special benefits that might not be available at other schools.
#dudova is a 2d animation video based on a minimalistic visual concept that is based on retro light signs and banners from the 90’s and it works with just a few neon colours on a black background. since the main target group were students finishing the primary school (basically teenagers), the video is using shortcuts, icons and minimal language that is typical for them. the visual concept of the video is also used on a print poster and the whole online communication of the school on social media.
client: obchodná akadémia dudova, bratislava
agency: skorpio digital
visual concept and animation: kamila kucikova
poster: peter budinsky