little bear immu

little bear immu is an animated online series, that was created in cooperation with the company imunoglukan, and it was a part of the marketing activitie of the company. each episode serves as a traditional product video, but the aim was also to create content that the kids will enjoy and like. the main character of the series, little bear immu, in each episode finds himself in a new situation and explains a new topic connected to human immunity and health. together with immu, there are other characters – his parents, his best friend, penguin pingi and pingi’s father.

 

the series consists of 6 episodes, each 1 minute long. it’s made by 2d cut-out animation. the art design and graphics is based on the visuals used on the product packaging so that there is a clear connection between the series and imunoglukan trademark. the series was made in both slovak and czech version so that it would be available to the kids in both countries immediately. animation video appears to be an ideal communication tool in the relationship with kids which is obvious from the high number of views on youtube.

 

czech version of the series here.

 

directed by: peter budinsky

script: barbora budinska

czech translation: kristina majova

visual concept: peter budinsky

storyboard: klara homzova, andrea jacevicova, dano handak, mirka gomolcakova

layout: dano handak, mirka gomolcakova

animation: andrea jacevicova

voice: premek boublik

music: martin barabas

sound post-production and recording: michal dzadon, boris veres (dom zvuku)