rayuela

 

this is a cool animated online series made for young folks. we teamed up with the bratislava policy institute for a project called rayuela. the idea behind this animated show is to make internet safety topics easy to get. meet our main characters – two foxes named johana and william. since we’re aiming this at kids aged 9 and up, the series is set in a made-up gaming world and has that rad 8-bit look from old-school computer games. forget human heroes, we’ve got animal characters, and the bad guys are all crazy fantasy creatures like demons and monsters. think of it as a vibe similar to games like super mario. the series covers stuff like cyberbullying, online hassles, human trafficking, awkward moments, fake news, and misleading info.

we’ve got 4 episodes, each running for about 40 seconds. the videos are all created using 2D animation. the artistic processing and graphics used draw inspiration from the visuals of 8-bit computer games from the 80s and 90s – you know, the ones making a comeback. by using this look, we’re hoping to connect with our main audience, the cool kids. each video is like a gaming level, and our main aim is to have our hero uncover the big baddie and kick their butt. plus, in the gaming world, there are these cool “info-graphic” bits that help break down the info in a fun way.

 

directed by: peter budinsky

script: peter budinsky

visual concept: daniel handak, mirka gomolcakova

layout: daniel handak, mirka gomolcakova

animation: andrea jacevicova

sound post-production: boris veres (dom zvuku)