Together with our client 365.bank we created an animated online video for Spotify. Since 365.bank already has their own visual and way of communication set up, this project is not stepping out of it, it works with well-known characters, visual elements and typical color palette. The target group of this project are young people used to “live” in an online space and the visual style and the dynamics of the animation are adjusted to them.
For this particular cooperation, we got a ready storyboard from the client. It was necessary to create all the assets for the animation and together with the sound studio we then recorded the voiceover and music. Taking into consideration the trends in online communication, we wanted the video to work also without the sound so we placed key words from the voiceover directly to the video. Since Spotify is being used on different platforms, we created the video both in horizontal and vertical versions.
Assets: Peter Budinsky
Animation: Matej Babic, Peter Budinsky
Sound: Michal Dzadon