dr. max woman

we collaborated with the dr. max pharmacy chain on the visually captivating dr. max woman project. the campaign’s goal is to remind women of the importance of self-care amidst the whirlwind of daily responsibilities. our role at plutoon was to breathe a specific dynamism and delicacy into the video through animated sequences that organically complement the live-action footage. our ambition was for the post-production interventions to feel seamless, emphasizing the premium nature and purity of the entire spot.

the key element of our work was the integration of subtle 2d and 3d graphic elements directly into the frame. while creating the animated parts, we utilized motion tracking techniques, allowing the graphic elements to naturally follow the movement of the camera and the characters. the animation of product benefits and typography itself was designed with an emphasis on “organic fluidity.” we used advanced compositing to achieve a soft, backlit look that corresponds with the campaign’s color palette.

client: pharmacy dr. max

production company: right & stuff 

director: teodor kuhn

dop: max klujev

vfx, animation, compositing: peter budinský

color grading: nazarij klujev

sound: tomáš balák