We created a series of short animation videos that presents products from a “Fire safety” line by Systemair. The assignment was to make it clear that the products come from the same category and that they have something in common, but also to find a way to distinguish the videos at the first sight.
It’s extremely important for the client that the concept of their communication is not only visually attractive but that it is based on technically correct versions of their products without any stylization. That’s why it was clear to use 3D animation for this project. The whole idea in each of the videos was to deconstruct each product at the beginning and then put the pieces together in the rhythm of the music. In the end of each video, we chose the most spectacular characteristics of that product that would be important for the potential client. In this case, the music was composed especially for this series.
The whole project is combination of 3D animation and 3D infographics and we used client’s design manual to create the colour scheme. The length of 10 seconds for each product was agreed with the client to focus only on the most important features. The concept is prepared in a way that depending on the client’s needs, new product videos can be made with new colour schemes and music variations.
Art direction: Peter Budinsky
3D assets and animation: Matej Zaris
2D a post-production: Peter Budinsky
Sound and music: Michal Dzadon