drop

 

the animated commercial “even a drop of oil counts” for the client slovnaft explains what to do with used kitchen oil. it’s an animated video primarily aimed at children, so it’s narrated through a young boy who helps his mom in the kitchen.

 

the animated online video is created using 2d cut-out animation combined with hand-drawn animation. the artistic concept was also crafted in the style of hand-drawn animation. characters in the video include not only people but also drops of oil or pieces of vegetables in the pan, to which we’ve attributed human traits. the main online video is 50 seconds long, and along with it, we’ve created a short infographic video showing locations where used kitchen oil is collected.

 

client: slovnaft

director: peter budinský

script: peter budinský, barbora budinská

art direction: peter budinský

animation: lukáš figeľ, matej babic, peter budinský

sound: michal džadoň (dom zvuku)