from “home” to home

some themes are fragile and require more than just a pretty visual. for the o.z. návrat ngo, we prepared an animated spot about nina – a little girl searching for her place in the world. the video sensitively opens up the topic of the importance of a stable family environment for the youngest children. our goal was to transform a challenging social issue into a visually clear and emotionally powerful story that moves the viewer without being preachy.

at plutoon, we took this project completely under our wing – from the first lines of the script to the development of the art style and the final render. we chose the technology of classic 2d animation, which allowed us to work with the softness and symbolism key to this story. we designed the characters and environments to feel warm and human, underlining the main message of the campaign. the result is a whole where every line and every movement serves a single purpose: to remind us that every child deserves arms that won’t let go.

client: o.z. Navrat

director: peter budinsky

script: barbora budinska, peter budinsky

art direction, animation, compositing: peter budinsky