for one of our long-term clients, systemair, we created two 3d animation online videos, that were released with new plugins of this company intended for the professionals working in the constructions and architecture. the main aim of this videos was to present the best features of the plugins and lead the audience through a simplified process of their usage.
the first video presents the “design plugin” and its main functions. in the beginning we find ourselves in a dark space where one cannot clearly see or identify what is this space and what it contains. as the time follows, there is more and more light, and it reveals some of the products that could be found and adapted in the plugin. also, the building where the products are placed is getting more specific shape. in the second part of the video, we move to the interface of the plugin as such. from the visual point of view, the video follows up on our previous cooperation with systemair and on their overall style of the communication. the idea of splitting the video into two parts is reflected also on the visual side – there is the intro part that is more stylised and less descriptive and then the core of the video that is happening inside of the plugin and visually respects its interface and design.
the main idea of the second video comes from the features and usage of the air-conditioning units that are part of the second plugin – “configurator”. we decided to work with the principle of the blood circulation in the human body that has a heart in the centre – the same as the heart of the building that is the main air-conditioning unit. in the beginning and at the end of the video we find ourselves in the network of vascular system, where the fresh, blue air flows to the building and the used, red one goes out.
as well as the first video, this is a 3d animation video that has two main visual styles – as was mentioned, one of them is used in the intro and outro of the video, is more abstract and work with the flow of red and blue particles. it changes from the dark space and tones in the beginning to very bright at the end. the core of the video is placed into the plugin itself, same as it was in the first video. it’s more specific and precise and it works with the interface of the internet browsers and softwares that the plugin is intended for.
both videos were created with english voiceover since they are meant for international market.
visual concept, script, storyboard: peter budinsky
3d assets and animation: matej zaris
2d animation and postproduction: peter budinsky
sound: michal dzadon (dom zvuku)